Adobe Target Expert · Marketing Technology · Experimentation
Senior Marketing Analyst & Adobe Target Expert
A marketing technologist who builds the platforms experimentation runs on — translating UX research and Adobe Analytics insight into A/B tests, integrations, and leadership-grade strategy. Adobe-certified, with deep experience across the Experience Cloud, UX research, and brand strategy.
Actively looking for new opportunities
01 · About
I'm an Adobe Target–certified marketing technologist with 11+ years across the Adobe Experience Cloud — Target, Analytics, Launch, AEM, and most recently Customer Journey Analytics (CJA). In my current role at Accenture, I lead the experimentation and analytics function for a Microsoft engagement, where I built an Adobe Target program from the ground up and architected scalable platform integrations that let content teams ship and measure changes at speed.
My approach starts with research. I use UserTesting.com qualitative studies to surface real behavioural friction, partner with product teams to convert those insights into A/B test hypotheses, and run them through Adobe Target with proper KPIs and post-test readouts. A recent banner experiment delivered a 3× lift in sign-up CTR — the kind of outcome that exists because the research-to-test pipeline is set up to find it.
Across roles, my work has shaped marketing programs at Microsoft (via Accenture), Samsung (via Karvy Insights), Amazon, Facebook, Royal Enfield, and others — bringing a research-first, evidence-led approach to teams working across the Adobe Experience Cloud, UX research, and brand strategy disciplines.
02 · Areas of expertise
Adobe Experience Cloud
Deep, hands-on experience across the Adobe stack — Target personalisation programs, Adobe Analytics, Adobe Launch, CJA (Customer Journey Analytics), AEM, and Adobe APIs.
UX Research & Design
Senior UX practice — usability research, journey mapping, UI critique, and research-to-experimentation pipelines. Google UX/UI certified and an active UserTesting.com practitioner.
Brand & Strategy
Background in brand strategy, positioning, channel mix, and creative direction — from two years leading campaign and digital strategy for client brands at a Bangalore-based brand consultancy.
Research Practice
Experienced moderator across usability studies, interview programs, and concept tests. Comfortable across B2C and B2B research contexts.
03 · Selected work
Adobe Target · Featured
Architected an AEM Experience Fragments → Adobe Target integration via Adobe APIs, enabling content authors to run experiments on modular content blocks without engineering involvement on every test.
Led a ground-up migration off a legacy CMS onto Adobe Experience Manager and stood up an Adobe Target experimentation program from scratch on the new foundation. Recognised internally with "Best Performance, AEM Migration" (2024).
Contributed to the "Recommended for You" experience on the property — criteria design, content feed configuration, and delivery surfaces. Part of the broader personalisation strategy.
Translate Adobe Analytics data into narrative-driven leadership decks. Insights have been adopted across leadership and shaped roadmap priorities. Recognised internally with "Best Performance, Analytics Transition" (2025).
Engaged as an outsourced UX consultant on a Samsung product research program (via Karvy Insights). Designed and moderated usability studies, synthesised behavioural insights into product and marketing recommendations.
Two years at Barcode Brand Consulting leading end-to-end campaign and digital strategy for client brands — channel-mix planning across social, customer experience, and OOH; KPI definition aligning creative output to business outcomes; visual and content direction across web, app, and offline.
Contributed to multi-region cookie consent governance via OneTrust — including a Vietnam GDPR-aligned banner rollout and remediation of consent classification issues across the property. Adobe Launch configuration work sits alongside this on the data-collection side.
05 · Get in touch
Tell me a little about what you're working on. I'll get back within 1–2 days. For sensitive enquiries you can also reach me directly on LinkedIn.